Via cyclingmedia.eu iBike asked us to implement an idea to connect the customer to the stores. How can the local retailer make the difference? – It’s a question that keeps every retailer in mind. All retailer are focussing on that 10% of reduction, but only a few stay connected to their customers by aiming higher. We created, 2-times a year, the iBike Magazine. It contains all sorts of reviews, stories and cycling tips for every kind of cyclist.